Tarfin Mobil helped 260,000 farmers in just two years, making it a pioneer in the digitalization of agriculture.
Tarfin Mobil, launched two years ago to support the technological development of the agricultural sector, has quickly reached 260,000 farmers in Turkey.
Mehmet Memecan, the founder and CEO of Tarfin, stated that the company's mission is to support Turkish farmers. He added, "As the leading digital platform in agricultural supply, we focus on being a company that can meet all kinds of demands of farmers and that can support the farmer in every way by being actively involved in every point in the agricultural value chain."
In just two years, Tarfin's mobile application Tarfin Mobil has significantly impacted the agricultural sector’s technological development by optimizing traditional supply channels through digitalization and technology. Since the first day, 260,000 users have downloaded the app.
The top-five provinces that use the application are Ankara with 64,000 users, Konya with 43,000 users, İzmir with 35,000 users, Bursa with 16,000 users, and Antalya with 13,000 users.
The value Tarfin Mobil created propelled the company to the forefront of agriculture. Tarfin Mobile provides farmers with comparative prices for their regions’ most recent agricultural inputs. Farmers can easily purchase their products according to their payment cycles by comparing the Tarfin sales points where they can find the best prices. Tarfin's machine learning-based agricultural risk scoring models enable it to complete the entire forward agricultural input sales process in 3 minutes. The farmers then select the products they require from the point of sale of their choice.
1.5 million product comparisons made
Today, Tarfin Mobil stands out with its price, product, and brand comparison, which eases farmers’ supply processes and offers immediately accessible sales points. A farmer can compare the prices of more than 50 brands and over 200 products within the application.
Over 20,000 farmers have applied to shop using the app, facilitating 1.5 million product comparisons in two years.
"We will continue to support agriculture."
Tarfin Founder and CEO Mehmet Memecan stated that Turkey, which has excellent agricultural advantages, needs more agricultural investments to support farmers during the production phase and suggested that they set out with Tarfin to solve this problem to realize Turkey’s potential fully. Memecan outlines their progress in the past two years, stating that Tarfin Mobil is one of the most powerful tools available in this regard, and shares their future objectives as follows: "We believe that our farmers will play an important role in Turkey's future. We aim to support Turkish farmers. Tarfin Mobil's extensive sales point network throughout Turkey enables farmers to obtain agricultural inputs with deferred payment options. We are proud of our contribution to Turkey's agricultural production by reaching 260,000 farmers in just two years. As the leading digital platform for agricultural supplies in Turkey and the region, we focus on being a company that can meet all kinds of farmers' demands, take an active part at every point in the agricultural value chain, and support farmers every step of the way. The agricultural sector, which generates $ 54 billion in annual production with a total of 2.4 million farmers, can push these figures much higher. By investing more in data science and mobile technologies, Tarfin will continue to support agriculture and farmers in Turkey."
